In the past five years, 95% of the countries in the African continent were lagging behind in providing Internet popularization services, but in the past two years, more than ten African countries are catching up. Now the countries with a network penetration rate of more than 50% in the entire African continent have exceeded 50%. 13. In addition, many Internet and e-commerce projects are booming. There are more than 500 e-commerce registered companies, of which there are more than 260 platform-type e-commerce platforms in West Africa. African countries south of Sahara are expected to There are more. It is expected that in 2025, many Internet companies and e-commerce platforms will be listed on the Johannesburg Stock Exchange (JSE) in South Africa. There will also be many Internet companies listed in New York, the United States. The entire Africa is analyzed through foreign media. The development of e-commerce in mainland China is promising.
These figures are the result of the early Internet infrastructure development in more than ten African countries. Among them, South Africa has the most mature e-commerce development, and the largest e-commerce platform companies are in Nigeria, Gabon, Kenya, Egypt, Equatorial Guinea, Mauritius, Ghana, etc. There are e-commerce platforms in the country that can shop online. Today we share an overview of e-commerce in the Republic of Ghana; in the big cities of the Republic of Ghana, high-level broadband and wired access to high-speed Internet are easy to apply for, and the cost of broadband for two years Data and mobile traffic data are more favorable than before. This preferential policy has a higher growth rate for the number of Internet access. There are 15.7 million Internet users in Ghana, and more than 76% of them use the Internet at least once a week. Device access to the Internet is well above the average of 96% of the rest of Africa.
The most popular applications on the Internet are whatsapp, facebook, and YouTube. The first two have 93% of smartphone installations. TikTok is also developing rapidly in these countries. Basically, social and entertainment applications rank ahead of the application store in terms of installations. However, the overall ranking of shopping applications can also enter the top five; now, the TospinoMall cross-border e-commerce mobile application has entered the top five in the shopping category in Ghana. This e-commerce platform was developed and built by the Chinese, and was released in December 2019. The update was officially launched in March 2020, relying on the strong Chinese manufacturing industry to sell a large number of Chinese products on the platform. High-quality and cheap Chinese products are more popular in any African country, and this platform was opened to the outside world last year. Sellers from both countries and China can set up shop. The platform plans to open sites in Nigeria, Kenya and Angola this year. If you are interested, you can check it out.
Countries like Kenya, Nigeria, Ghana have no more than 34% of online consumers who have purchased goods or services online, far behind South Africa and arguably still in their infancy, while social media is strong, with more than 56% of Ghana's population (Independent of age) have an active Facebook account, and about 13% of Ghanaian companies have e-commerce sales channels. It can be analyzed that most African companies are less involved in e-commerce sales, so they are less competitive and have plans to sell products. Selling to this country or other countries can make good use of the TospinoMall China-Africa cross-border e-commerce platform. It has the advantages of local self-built logistics, express delivery and warehousing. Open cash on delivery provides new users with greater trust in the e-commerce market. , so it can quickly seize the market share of other e-commerce platforms.
